Hi, my name is Jeannette Moore and I have been on some great journeys in my life and continue to follow interesting, new learning paths.  I am a licensed Real Estate Broker and Realtor® (yes, there is a difference) in Florida. I began my real estate career in 1985 while working as a financial planner/stockbroker for a large, international brokerage firm, dealing with real estate investment trusts (REITS).  

After leaving the stock brokerage business, flying hot air balloons and tournament fishing, I was drawn back to real estate and entered the residential real estate market in 1990 in the seaside community where I lived.  As the first Buyers’ Broker in north Florida I enjoyed helping buyers find the best properties to suit their needs and helping sellers market their homes which often included staging their homes.

My first year in business I was named “Rookie of the Year” for a large real estate firm with 7 offices.  After 5 years of listing and selling homes, and obtaining every credential possible, I decided to take commercial real estate courses to further my knowledge in the commercial arena. Office buildings and warehouses were not that appealing to me so I came up with my own niche, selling bed and breakfasts inns and small hospitality properties.  As the new Broker of my own company, JM Properties, I evolved into the first person marketing and selling B&B Inns throughout the state in 1995.

As these small hospitality properties were what I coined “resimercial”- hybrid residential/commercial properties, there were specific attributes and nuances related to these properties that needed to be understood to market and sell these properties.  I took several courses to learn the basics of inn-keeping as well as setting up a couple vacation rentals as my introduction into the “hospitality” industry.  Eventually I began giving seminars at B&B conferences throughout the Southeast. During this time I became known as Florida’s “Dream Inn Broker”. 

As the first Realtor® north of Melbourne, FL to earn the NAR (National Association of Realtors) Green designation in 2008 and one of the first in Florida to become a certified EcoBroker, I continued my education by attending every possible course on energy related topics. I joined the Florida Green Building Coalition (FGBC) and the North FL Chapter of USGBC (US Green Building Council) and quickly became involved in several committees in both organizations. December, 2010 was a turning point with my passion for energy-efficiency and resulted in changing the name of my brokerage to Green Florida Properties. I was elected and served as a Board Director with FGBC in 2010 and have remained on the Board since then.  In 2014 I became one of three NAR Instructors in Florida certified to teach the NAR GREEN Designation courses to Realtors® and made the decision to focus solely on my passion for energy-efficient and healthier homes! I closed my B&B business.

To facilitate listing and searching for property energy features I made a proposal to the local Board of Realtors® on Earth Day 2010, to add green fields to the Multiple Listing database.  The green features were added one year later, on Earth Day 2011, making my local Multiple Listing Service one of the first few in Florida to adopt these fields.  Now, working with energy conscious Buyers and Sellers is much easier and the incentive for builders is greater! 

2020 not only ushered in a new, promising decade but a health crisis, Covid-19. With sheltering-in-place came virtual learning, Zoom meetings, homeowners re-evaluating their homes’ comfort and plenty of time for self-reflection. After 30+ years in the real estate business I made a conscious decision to “micro-focus” on my passion, green building science by maximizing my education and experience. I decided working with Buyers seeking high performance properties and listing/marketing Sellers’ high performance homes for their true value would be the best services I could provide. With the pandemic still on the horizon for the remainder of the year the way real estate is handled is changing.  In early July, 2020 I dissolved Green Florida Properties and am now Jeannette Moore, a Licensed Real Estate Broker focused solely on high performance properties and Instructor of the NAR Green designation. 

You won’t find me “green-washing”, so if you would like to work with a Realtor®/Broker who is knowledgable and experienced in green building science, making a house healthier and more comfortable for your family I look forward to hearing from you…opening doors to healthier homes is my passion!

Jeannette Moore
Realtor®, Licensed Real Estate Broker, Green, EcoBroker, GRI